"Who" is your brand

Thank youChristopher K. Lee, MPH, CPHQfor taking the time to share your knowledge on creating a three step, consistent, and strategic brand identity atREC Innovation Lab. Having a clear identity and direction of where you want to go is derived from insights that we learn from our customers and others in the marketplace. Understand your customers and potential customers because they don’t live in your world. Enter their world! People buy brands that reflect themselves. Observe people in as natural an environment as possible to see the problems they face. Your promise and your personality are imbedded in your brand. Focus on the areas that matter to the people your trying to reach. It’s exciting to commit and deliver your special brand! Entrepreneurs are helpful leaders!!Bridge,Mira Mesa Community Foundation,Sage Precision Security Services,Secure Seniors,Farm Hand,Genesis

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