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  • Writer's pictureBillie Guinto

Customer Journey

A ton of thanks to Stu Clott for a very helpful workshop at REC Innovation Lab on using the right data to guide our customers journey. The customer journey is as complex as it's ever been. People jump from one channel to another, often multiple times before they convert in the way we want them to. To increase engagement and build loyalty that will pay off now and in the long term, we need to understand each customer's journey so well that we can create an experience that feels like one, seamless interaction, even if it's through multiple channels. Great to be back in action with fellow start-up companies Bridge Networking, Sage Precision Security Services, The Commons XR, TherACT - Move Well, and Verus Advising


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